launch campaign & foundational assets

Developed and designed all assets for the launch campaign for Lucille Health, a revolutionary new nutritional product for seniors. Super Seniors, was a full scale, omnichannel creative campaign which respectfully profiles seniors and their valuable lived experience. In addition to the campaign and collateral, I also developed and art directed the brands foundational evergreen photography assets, including product shots, lifestyle imagery and portraiture. The images were shot over two days in Toronto & in Lucille’s home in New Jersey.

lucillehealth.com

Creative Direction: Me
Copy: Jesse Breeden
Photography: Kyla Zanardi
Production: Benson & Oak
Prop Stylist: Rayna Marlee