CAMPAIGN FOR BYHEART

Art direction & design for ByHeart’s 2025 Black Friday campaign, Your Baby Doesn’t Care. Understanding that the holidays are a stressful time for parents, this campaign focuses on the idea that, regardless of the seasonal madness, your baby cares about one thing, and one thing only, their bottle. This highly visible 360 degree campaign was anchored on a 30 second OTT video spot and was featured across all brand touch points such as socials, web, emails, paid ads, and a large OOH buy.

Creative Direction: Tricia DeJardins
Copy: Jesse Breeden
Photography & Video: Erynn Patrick
Production: Oui Productions