BYHEART

Concept and design of the 2024 revamp of the ByHeart welcome brochure, included in every order. Two tiers of the collateral were developed, for both subscription and a la carte customers. The goal of the welcome brochure, was to introduce customers to the brand and provide new parents and caregivers with valuable information. Additionally, subscription customers got some fun extras like a word search and playlist, while our one-time purchasers, received more education. Additionally, nestled within each brochure, was a removable 10-page feeding guide booklet to offer even more support to new parents.

Creative Direction: Kendra Inman
Copy: Jesse Breeden